UMAMI - authentic japanese street food
UMAMI encapsulates the rich, savory essence of Japanese cuisine with an urban dining experience.
In creating the brand identity for UMAMI, my goal was to create a premium yet approachable atmosphere that invites customers to savor UMAMI’s delicious street food. I utilized deep, vibrant colors that reflect the essence of Japanese food culture while maintaining a contemporary urban aesthetic.
The branding is fun and sophisticated, creating a balance between the authentic street food vibe and a high-quality experience. I developed a suite of deliverables that come together to form a cohesive identity, highlighting the bold and inviting spirit of UMAMI.
Each element was thoughtfully designed to ensure the brand is as visually appealing as the food is flavorful, keeping it engaging with its dynamic and energetic style.
Adobe Illustrator, Adobe Photoshop
Software
